21 Credits are to be completed from this category.

221-421 Financial Management 3 (3- 0-6)

Pre: 221-204 Business Finance
An in-depth course on techniques of financial management for analyzing and decision making.
Topics on financial statement, techniques on current assets management, short-term and intermediate-term long-term financing, capital budgeting, cost of capital and capital structure of business.

221-429 Entrepreneurship and SMEs Management 3 (3-0-6)

Pre: none
The characteristics, types, and roles of entrepreneurs, business idea generation and screening process, self-assessment for entrepreneurs, good government and business ethics. Including importance, benefits and components of business plan consist of situation analysis, marketing plan, management plan, operation plan and financial plan by case study analysis

221-438 Seminar in Marketing 3 (3-0-6)

Pre: none
Analysis and discussion of marketing problems from case study. Writing a report of marketing problems and solutions from case study, writing a marketing plan, and organizing marketing activities.

221-441 Brand Management 3 (3-0-6)

Pre: 221-205 Principles of Marketing

Elements and factors that influence the success of brand, brand name, trade mark, copyright, logo and packaging design. Communication tools that create brand awareness of target group. Strategies used to create strong brand. Evaluation of brand success.

221-232 Advertising and Promotion Management 3 (3-0-6)

Pre: 221-205 Principles of Marketing
Role of mass media to communicate product information to potential and current customers, advertising principles and practices as an integral part of marketing promotions and policy, advertising media selection, budgeting and promotional planning and advertising effectiveness evaluation.

Credits 3 (3-0-6)

Accounting concepts, financial statement, accounting cycle, inventory, cash receivables, property, plant & equipment assets, current and long-term liabilities, equity structure of proprietorship, partnerships and corporations. Valuation of assets, income determination, preparing financial statements.

3 (3-0-6)

Pre: None

Impact of information to global management activities, planning, controlling, decision making etc. Application of software to solving international problem development from end-user’s perspective. Computer-based information system utilization.