Marketing Strategy Management

Pre : 221-205 Principles of Marketing

New concepts of marketing management. Identification of marketing strategy: product strategy, price strategy, distribution strategy and promotion strategy. Implementation of new marketing information system with marketing management and marketing control.

The course is aimed at helping students look at the entire marketing management of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Students will address critical decision issues involved in a comprehensive marketing planning, including segmentation and positioning, product development, new marhet entry, and management of the marketing budget.

Course Description:

This course explores the connection and use of information system in today’s organizations. The use of information and communication technologies (ICT) by individuals and organizations dominate the business world. Knowledge about information system is essential for creating successful, competitive firms, for managing global corporations, for adding business value, and for providing useful products and services to the customers.

Students will acquire the basic knowledge and skills needed to effectively utilize information systems and technology in support of organizational strategy.  Topics include an introduction to information systems in organizations; strategy and information systems leadership; databases and data management; information networks; the Internet and social media; enterprise resource planning and business applications; e-business; wireless and mobile technology; knowledge management; developing and implementing information systems; security and information systems auditing; information ethics and privacy; and practical skills using operating systems, word processing and spreadsheet software.

3 (3-0-6)

This course is designed in order to meet the marketing strategies in modern world, using digital media. Throughout the course, students will explore digital marketing tools such as search engine optimization (SEO), email marketing, online advertising, paid search marketing, web analytics, social media marketing, viral marketing, online reputation management, and mobile marketing. Class assignments will be conducted to gain knowledge on how to plan a successful digital marketing campaign, and what are the practical issues, steps to follow and finally to analyze the efficiency of digital marketing campaigns for selected products and services.

Laboratory sessions are to be conducted with the Search-engine Optimization (SEO) topic using universities website, and considering functionality of Google analytics accounts. Students are able to work with page tags, key words, as well as the structure of a website for SEO, running SEO audits, blogs, and use of social media etc.

Pre-requisite: Information Technology/Computer for Studies and Work/ or Lecturer’s Recommendation confirming the ability to use internet/computers

132-413 Financial Planning and Control 3(3-0-6)

Financial planning and control methodologies, financial evaluation, and solution and adjustment in financial planning by using financial tools such as budget categories and financial report analysis techniques.