Marketing Strategy Management

Pre : 221-205 Principles of Marketing

New concepts of marketing management. Identification of marketing strategy: product strategy, price strategy, distribution strategy and promotion strategy. Implementation of new marketing information system with marketing management and marketing control.

The course is aimed at helping students look at the entire marketing management of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Students will address critical decision issues involved in a comprehensive marketing planning, including segmentation and positioning, product development, new marhet entry, and management of the marketing budget.